Over 80 years living life as a beautiful sport. Visit the new LACOSTE digital boutique and discover our new collections
Lacoste is a French fashion house that sells clothing, footwear, watches, and perfume. The company was founded in 1933 by Rene Lacoste and Andre Gillier. They are most famous for their signature tennis wear?apolo shirts featuring the company's green crocodile logo. Originally produced only in "tennis white," the company began offering this garment in 1952. The Lacoste tennis shirt was a staple of the early 1980s "preppy" clothing trend and continues to be a best-seller today. The garment is endorsed by notable tennis champions such as Andy Roddick.
Lacoste began offering shoes, watches, sunglasses and fragrances in the 1980s. Lacoste for Men was the first fragrance, launching in 1984. A series of fragrances for men and women have since been launched, many with a sporty theme and adorned with the crocodile logo. Lacoste offers fragrances in conjunction with Procter & Gamble.
Lacoste operates a large number of Lacoste boutiques worldwide; located as concessions in leading department stores and also as independent venue stores. In the United Kingdom, Lacoste is available from many leading high-end shops including KJ Beckett and John Lewis Partnership. Likewise in the United States, the Lacoste brand can be found in stores such as Saks Fifth Avenue, Nordstrom, Lord & Taylor, Neiman Marcus, Bloomingdale's, Macy's, Belk, Halls, and other independent retailers. In Canada, Lacoste is sold at Harry Rosen, Hudson's Bay (retailer), its own boutiques, and other independent retailers. In Australia, it is sold at David Jones, and Myer.
As of June 2007, Lacoste's online presence allows Americans to purchase clothing and have items shipped directly to their doors. The online store offers sizes and options not found in brick and mortar stores, along with a large sale section. However, the company encourages shoppers to visit store locations through their "no shipping charge" on merchandise bought.