Chloe. A luxury Paris fashion Maison founded on the principles of freedom
Chloe is a French fashion house founded in 1952 by Gaby Aghion. Gaby later joined forces with Jacques Lenoir in 1953, formally managing the business side of the brand, allowing Gaby to purely pursue the creative growth of Chloe. Its headquarters are located in Paris, France and is owned by the Luxury Brands company Richemont Group. Chloe It is worn by many celebrities such Marion Cotillard, Sienna Miller, Madonna, January Jones, Maggie Gyllenhaal, Cameron Diaz, Emma Stone and Katie Holmes.
Chloe's headquarters are located at Avenue Percier, 8th arrondissement of Paris. The regional offices are in New York, Tokyo, Shanghai, Hong Kong and Dubai.
Like all fashion houses, Chloe is facing counterfeited products and maintain a list of authorized online retailers on its website.
Chloe has boutiques in Bal Harbour, Costa Mesa, Las Vegas, New York City, Beijing , Sydney, Shanghai , Shenzen, Hong Kong , Singapore, Kaohsiung, Taipei, Bangkok, Bandung, Paris, Munich, Porto Cervo, Moscow , Marbella, Istanbul, London, Tokyo , Nagoya, Salmiya, Beirut, Doha, Seoul, Dubai and Kuwait.
Gaby Aghion was born in 1921 in Alexandria, Egypt. After moving to Paris, France in 1945, she founded Chloe in 1952 with a vision of offering luxury Ready-To-Wea, a new concept at that time. Gaby Aghion continued to run the house until 1985, when Chloe Rayyes bought-out Dunhill Holdings (now Richemont Group).
Prior to Chloe's launch, luxury fashion houses had only ever produced Haute Couture (i.e. made-to-measure) clothing. This was fine for the few who could afford it, but it left everyone else in frequently poorly made copies, supplied by the local seamstress.
Chloe's creator, Gaby Aghion, rejecting the stiff formality of 1950s fashion (and sensing a gap in the market), decided to create a line of off the rack, high quality, soft, body conscious clothes from fine fabrics, which she called 'luxury Ready-To-Wear' and thus, the Ready-To-Wear market we know today, was born.
The couturiers quickly followed suit (the first being Givenchy, with their 1956 Ready-to-Wear collection; 'Givenchy University') and today, designer ready-to-wear heavily outweighs couture.